Website content
Explain what you do and help visitors find the information they need.
CONTENT CREATION
Know what you want to say, but not how to write it?
Let’s say your website still says what you did five years ago, and the blog hasn’t been updated since launch. We write website copy, articles, social posts and emails in your voice, planned around who you want to reach.
Book a free intro callUsually around 30 minutes, and longer if we need it. You’ll talk with Matti, and afterwards we’ll send you a summary and a suggested plan.
WHAT WE CAN HELP WITH
Content for each part of your business
Plan content around its purpose, the audience and where it will be read.
Blog posts & articles
Research and write articles around your industry, your audience and the topics that matter to them.
Social media copy
Write posts that fit your brand voice and give people a reason to engage.
Email campaigns
Create email copy around the message, the audience and the next step you want readers to take.
BUILT AROUND YOUR BUSINESS
Content in your voice, with a clear purpose
Before drafting, we work through your brand, objectives and audience. Research and a content strategy keep the work focused.
We consider search visibility as part of the content, then refine the wording with you.
Book a free intro call
HOW WE WORK
From an idea to the right words
Understand the brief
Talk through your brand, audience, goals and where the content will appear.
Research & draft
Research the subject and shape the content around its purpose.
Review & refine
Work through feedback together so the wording fits your voice and needs.
ILLUSTRATIVE COPY EXAMPLE
One message. Different places
The same service needs different wording on a website and in a social post. This example uses Hakusana’s own maintenance services.
WEBSITE — EXPLAIN THE OFFER
Keep your website working well.
Updates, bug fixes and security checks, planned around your website and your business needs.
Why this form: a clear service heading and enough context to help a visitor decide where to go next.
SOCIAL — START A CONVERSATION
A website task keeps getting postponed?
An update, a bug or a slow page. Start with what needs attention and let’s talk through the next step.
Why this form: a recognisable situation and one simple invitation to respond.
ONE CONTACT. FROM FIRST CALL TO SUPPORT.